This story appears in HYPE magazine #45, available here.

KWESTA: DISTINCTLY AUTHENTIC

THE STORY UNTOLD

Written by: Lesiba Mankga

Images by: Mishaal Gangaram 

In the world of hip-hop, few artists embody authenticity the way Kwesta does. From his humble beginnings in Katlehong to his rise on the global stage, Kwesta, born Senzo Mfundo Vilakazi, has built a career defined by his lyrical prowess, humility and an unwavering commitment to his craft. His realness – both on stage and off – has earned him respect far beyond the music industry, positioning him as a powerful force in the cultural landscape.

It’s this combination of authenticity and relentless ambition that makes Kwesta’s partnership with Bisquit & Dubouché so compelling. For over 200 years, Bisquit & Dubouché has perfected the art of balancing heritage and innovation to deliver cognacs that tell “A Story to Sip”. From its origins as the dream of a young and ambitious distiller, the brand has always been fuelled by a pioneering spirit and an unwavering commitment to the craft. These values led to a natural alignment with Kwesta, and Bisquit & Dubouché appointed him as a global ambassador in 2023.

In a time where true craftsmanship and authenticity can be rare, the collaboration between Kwesta and Bisquit & Dubouché is more than just a partnership – it’s a celebration of the power of staying true to your roots while breaking new ground.

“I have accepted that sometimes people won’t understand my growth and the new message I am trying to convey. In the same light, I might gain new fans in my growth, or fans I lost along the way may even come back.”

To access the full exclusive interview click here.