With over 820 million global streams and over 467 million YouTube views, Ayra Starr’s meteoric rise puts her firmly as the global Gen Z star.
Africa’s fastest-rising new music star Ayra Starr returns with ‘Sability’, her first solo single of 2023. Charged with her signature unapologetic style and an infectious, rhythmic dance beat; the track is set to become a new global anthem for a generation living life in their own terms. Listen here
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‘Sability’ follows last year’s monumental viral hit ‘Rush’, which has over 236 million combined streams to date. The music video has racked up over 86 million views in just four months and has ranked in YouTube’s Top 30 Music Videos for three consecutive months. The song’s international ubiquity has seen it remain in the Top 20 on Shazam’s Global Top 200 chart for three months straight.
“I am here to inspire people to be creative and live their best lives in whatever they do which is why I wanted to make this happy song everyone would relate with. Growing up there were some songs I listened to that I would term ‘happy songs’, I decided to lean towards making a high-vibrational song because I wanted to remind people of their childhood joy, what life was before the troubles, and also to transport them to that moment. ‘Sability’ is a happy song which would definitely take you back memory lane, good memories.”
‘Rush’ became Ayra Starr’s first solo UK No.1 on the Afrobeats chart and her first release to break into the UK Official Top 100. The single also garnered radio playlist support from BBC 1Xtra (A-List), Capital Xtra, KISS Fresh and more. ‘Rush’ ranked at No.4 on Rolling Stone’s Best Afropop Songs of 2022 list and was even featured on Barack Obama’s annual playlist.
Ayra Starr is rapidly blazing her own path for global domination. Her unique blend of Afropop, R&B and alté styles, with her soulful vocals and anthemic lyrics has seen her tipped by Pitchfork, Rolling Stone, NME, Dazed, No Signal, British Vogue and more. The 20-year old singer-songwriter was recently championed as one of BBC 1Xtra’s Hot for 2023 artists and VEVO’s DSCVR Artist to Watch 2023 – check out her mesmerising VEVO live performance of ‘Rush’ here.