Events Archives | HYPE Magazine https://hypemagazine.co.za/category/events/ Bigger Than Hip-Hop Wed, 22 Mar 2023 13:40:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.2 https://hypemagazine.co.za/wp-content/uploads/2017/12/favicon-1-100x100.png Events Archives | HYPE Magazine https://hypemagazine.co.za/category/events/ 32 32 Nandi Dlepu on running some of Joburg’s freshest events https://hypemagazine.co.za/2023/03/22/nandi-dlepu-on-running-some-of-joburgs-freshest-events-2/ Wed, 22 Mar 2023 13:35:57 +0000 https://hypemagazine.co.za/?p=70057 HYPE catches up with Nandi Dlepu, the brains behind events  Feel Good Series, Pantone Sundays and Bloom. Written by: Boitumelo […]

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HYPE catches up with Nandi Dlepu, the brains behind events  Feel Good Series, Pantone Sundays and Bloom.

Written by: Boitumelo Molamu, Images: courtesy of MAMAKASHAKA

Feature image: courtesy of @gee_msft 

Feel Good Series and Pantone Sundays, events curated by the company MAMAKASHAKA, have become staples on the Joburg party scene. And now they are expanding to Cape Town. Feel Good Series launched in Joburg in 2017 as a live performance event with the ideology of shining the light on up-and-coming and alternative musicians. Feel Good Series has hosted artists such as MoneyBadoo (Left), Muzi and Ricky Tyler (Middle).

A year later, MAMAKASHAKA introduced another in-house event called Pantone Sundays, a colour-themed fashion event. Intending to celebrate contemporary African fashion and style, Pantone Sundays has not only hosted some of the most stylish people in the country but has also opened events where local brands can pop in and also occasionally collaborate with them.

We caught up with Nandi Dlepu, the founder of MAMAKASHAKA, to chat about these events and the business she’s grown over the past six years.

“I LOVE MUSIC MORE THAN JUST THE CONSUMPTION OF IT, AND I WANTED A WAY TO CONTRIBUTE TO IT”

How would you introduce yourself to someone who has never met you?

First, hiii! (laughs). I’m Nandi, I’m an entrepreneur and a mother, the business owner of MAMAKASHAKA. I usually just introduce myself using those two nouns, simply because a lot of my life’s energy is split between those two, trying to be the best parent and the best in my business.

MAMAKASHAKA is responsible for some of the best events in Joburg. Tell us how MAMAKASHAKA came about and what exactly it is.

Funnily enough, MAMAKASHAKA, started as a nickname I got in high school, I was going through a Black Consciousness phase at the time, and my friends would tease me and call me ‘Mama ka Shaka’ (Shaka’s mother).Before starting the business, I used to run an event called The Weekend Social with five other women, while we all had our nine-to-fives. Ever since we curated the first one, I was bitten by the eventing bug. I always felt fulfilled by the events we’d host, and although I loved my job at the time, the fulfilment was not the same. I then started MAKASHAKA.

For the last six years, we’ve operated as a studio that runs in two parts, one being our brands such as Feel Good Series, Pantone Sundays and Bloom, and the other being our agency, which is more client service.

The events you just mentioned – Feel Good Series, Pantone Sundays and Bloom – are some of the best out there. How did they all come about?

When I was deciding the “why” of the business, I wanted to inspire, empower and entertain. I was also very specific about “where”, which was arts, culture and lifestyle. They are our brands, so they are all based on personal interests and passions.

For starters, I love fashion, and I’m very passionate about the fashion industry and seeing it grow – that’s where Pantone Sundays started. It’s a colour-themed fashion event, and as much as it is fun to dress in all the colour themes, it’s also a space where we celebrate and showcase local brands; we even collaborate and have them pop up at the events, furthermore introducing them to our community.

Then we have the Feel Good Series; you need to understand, I love music more than just the consumption of it, and I wanted a way to contribute to it. I thought long and hard about it and figured all over the world there are always platforms for the big artists but not enough for those coming up. I wanted to create that platform for the up-and-coming, and I also wanted it to force me to search for those artists. Lastly, you have Bloom, which is our oldest platform. This is our platform, created by creative women for creative women, and the intention is to empower and nurture one another. It was a platform that was meant to feed and  celebrate a creative woman.

I think it’s safe to say that your brands have contributed immensely to attracting some of your clients, such as Archive, Shelflife and Nike. Besides your work speaking for itself, how have you also been able to build and nurture relationships with those clients?

We’ve built the business by believing in ourselves and the work we put out. Our work does speak for itself because we’ve had clients say, “Could you do something similar to Pantone Sundays?” Clients usually do reference from our events, and how we usually keep those relationships is by putting out what they expect and beyond; trust also makes those relationships, and this also applies to the brands we work with for our brands.

I’ve had the pleasure of attending one of your events, and I can distinctly remember the feeling of creativity, safety, fun and care evident throughout the event. Is that intentional?

Very much! What people usually don’t pay attention to or perhaps miss is everyone and everything else involved, from the security to the well-staffed bar to the project manager. I never want the success of the event to be based on whether people see me or not, because there is a whole team behind this.

With about six years of you doing events, from pre- COVID days, during and post-COVID, what have you learnt so far, and what do you think might be the next era of events?

I learnt that you’ve got to start with “why” in marketing, and it might sound clichéd, but because all our properties have a strong why, when COVID started, we didn’t pack it up but asked ourselves how we could communicate our why beyond gathering in person.

Then, if we are going to talk about the future, I think we are going to be more innovative. We are going to have to consider the relationships between different things, to create more integrated and immersive experiences; just having someone perform is going to get vanilla at some point. We need to look at the things available and see how we can make it work.

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Festival season has officially kicked off https://hypemagazine.co.za/2023/02/08/festival-season-has-officially-kicked-off/ Wed, 08 Feb 2023 14:53:28 +0000 https://hypemagazine.co.za/?p=68939 As Hip Hop heads and fashion enthusiasts enjoyed the delicious vibes served at Cotton Fest last week, the event signified […]

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As Hip Hop heads and fashion enthusiasts enjoyed the delicious vibes served at Cotton Fest last week, the event signified the beginning of festival season coming into full swing. In The City and Ultra SA music festival are back this March promising to bring the hottest artists to the city.

In The City In makes it’s return with UK R&B Artist – Jacob Banks

Source: @inthecity_africa

After an unprecedented hiatus, In The City is finally back…but with a twist!

Dubbed as a, “cultural intersection where street culture, inclusivity, self-expression and good vibes meet” the event is expanding into the rest of South Africa and beyond. Each event will represent a different genre of music which will be dictated by the international headliner and curated sonically alongside the selected genre custodian.

The 8th edition of In The City will be hosted in Cape Town on the 4th of March at Cabo Beach Club, this year’s headliner is Jacob Banks. The Nigerian-born English singer-songwriter from Birmingham is best known for his rich baritone voice and how he seamlessly combines elements from gospel, blues, R&B, reggae, and hip-hop for an urban-inspired multi-layered production sound.

Steyn Entertainment – the company behind In The City and Rocking The Daisies – is committed to bringing inclusive, carefully-curated, multi-sensory music and lifestyle experiences and has therefore partnered up with South Africa’s biggest R&B music event titled ‘Strictly Soul’ curated by DJ Akio, who himself will form a part of our first In the City comeback experience.

Strictly Soul has curated the ‘In The City’ experience by bringing together a DJ line-up that is tailored perfectly to the tastes of all lovers of R&B, with special live performances from Stay Low artists Lordkez & Mars Baby.

Book your In The City tickets here.

The Ultra hot line-up of the continent’s biggest electronic music festival

Source: Ultra South Africa

The final countdown to Ultra South Africa 2023 has officially begun and in just over four weeks, on 10 and 11 March in Cape Town and Johannesburg, the iconic Ultra stages will be set up.

Recently added to the Main Stage lineup is returning future house superstar, Oliver Heldens, Goldfish, and very recent Grammy winner and additional homegrown legend, Zakes Bantwini!

They will join none other than global icon Alesso, Australian DJ Fisher and the dynamic Timmy Trumpet for the first time on SA soil. Local heroes set to wow the fans are Sun-El Musician, Kyle Cassim, Timo ODV, Max Hurrell and New Hero.

Moving over to the Resistance Stage you’ll find some of the world’s finest underground house and techno artists including DJs Adam Beyer, Joris Voorn and Kölsch. Joining them will be none other than Desiree, Hyenah, Djeff, Floyd Lavine, Jamiie, Abby Nurock, Natasa, Fogshow b2b Karoo, Talia Zaken and Siphe Tebeka.

The Smirnoff Storm Room is a brand new highlight of Ultra SA showcasing the hottest Amapiano/ Gqom acts featuring the likes of Focalistic, DBN Gogo, Uncle Waffles, Msaki (Electronic Set), Musa Keys, TwoBunnies, DJ Buhle, Mat Elle, Lisa Stofella, DJ Lag, Kooldrinks, Costa Titch and Lelowwhatsgood.  The Smirnoff Storm Room will debut as a stage at Ultra South Africa Music Festival, before becoming a touring event property for the brand.

Staying in the City of Gold, the Clubhouse Stage is also a new feature at Ultra SA which is designed to bring budding club culture into a festival environment, creating a space for artists to play all shades of club music, including house, afro house, tech, bass and everything in between.

This stage will feature a lineup that includes Cinimin, Vimo, Das Kapital, Aidin Caye, Karyendasoul, Lemon & Herb, FKA Mash, Jevan Binder, Jordan Arts, Blanka Mazimela, Roz, and Sons of Denis b2b with Tristian.

Book your Ultra tickets here.

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Crayons and BROKE team up with PUMA Select Sessions  https://hypemagazine.co.za/2022/11/24/broke-and-crayons-team-up-with-puma-select-sessions/ Thu, 24 Nov 2022 09:19:59 +0000 https://hypemagazine.co.za/?p=68234 Attention all creatives ! This month, Crayons and Broke are teaming up with PUMA to bring you the best young […]

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Attention all creatives ! This month, Crayons and Broke are teaming up with PUMA to bring you the best young and upcoming talent. In an event that will be taking place today, Thursday 24 November 2022, Cape Town-based youth focused cultural institutions Crayons and BROKE plan on shining a spotlight on fresh, new local talent.

Both of these brands have been selling clothing and hosting events across both cities for years now. With the growing popularity of BROKE clubhouse and the relocation of the Crayons team in 2021, the brands teamed up to bring you a night of unmatched potential.

What to expect from today’s PUMA Select Session

You can expect to be entertained by live artists and DJ’s Bigslatt900, Dee Traits, DJ SCOTTY, INTERNATIONALPANTSULA, MHHMD, N&F Lecturers, RA, Sandrahh and Shanti Cullis, bringing you a night of fun and diversity.

The event will be hosted at Dassler’s in Braamfontein and starts at 6pm: entry is free on a first come, first serve basis. Enter through the PUMA store and skip the queue in your PUMA kicks.

To catch live updates follow @pumasouthafrica on Instagram and Twitter.

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HOMECOMING AFRICA RETURNS AND CELEBRATES WHERE IT ALL BEGAN WITH THE CRADLE OF MUSIC https://hypemagazine.co.za/2022/10/27/homecoming-africa-returns-and-celebrates-where-it-all-began-with-the-cradle-of-music/ Thu, 27 Oct 2022 05:32:49 +0000 https://hypemagazine.co.za/?p=67981 The post HOMECOMING AFRICA RETURNS AND CELEBRATES WHERE IT ALL BEGAN WITH THE CRADLE OF MUSIC appeared first on HYPE Magazine.

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– South Africa, you are in for an extraordinary experience as HomeComing Africa returns with a celebration of South African music origin this weekend.

 

Set to take place this Saturday, HomeComing Africa looks to amplify and applaud all those who continue to shape and contribute to The Cradle of Music.

 

Returning with 3 major stages – Centurion Stage, Botanical Gardens Stage, and Meisterhaus Stage by Jägermeister; the annual African music festival is excited to journey to The Cradle of Music by revealing an extensive list of artists set to perform at this year’s event.  The event will see the best of South African musicians who are now global artists; thrill thousands of fans and magnify where it all began for them and uniquely home-grown genres such as Amapiano.

 

Taking place once again at the historic Voortrekker Monument in Pretoria, HomeComing Africa will host Music Royalty for an explosive festival highlighting the birthplace of Amapiano and the proudly South African artists that have gained international recognition over the years.

 

“As a leading event property in the South African Entertainment Industry – we are eager to return with our standout festival HomeComing Africa.” said Athabile Ngxamngxa, Managing Director at HomeComing Events. She went on to add “This year we are taking it back to where it began. We want to celebrate the origin of the worldwide popular Amapiano genre and the birthplace to some of the biggest artists from the continent. HomeComing Africa will bring all beloved fans an experience not to be missed with a celebration of proudly South African music genres”.

 

Homecoming Africa returns this weekend – 29 October 2022 at Voortrekker Monument in the Capital City, Pretoria and will host A-Reece, Kabza De Small, Amaroto, DBN Gogo, 25k, Nasty C, Mellow & Sleazy, Blxckie, Nomfundo Moh, Musa Keys, Young Stunna, Felo Le Tee, Focalistic, Daliwonga, Venom, Myztro, Marcus Harvey, Manana, Sino Msolo, Thato Saul, Toss, Mashbeatz, Tyson Sybateli, Banques, Readasoul, Lenanza, Trancemicsoul, Ms Cosmo, Sfarzo Rtee, Lash-T, Notbenjamin, Lelowhatsgood, Slu, Joda Kgosi, Kay R, Lunga, Filah Lah Lah, K Mat, Melo B Jones, Thabiso Thabethe, TP the DJ, Loveslavephola, Dreas, Loatinover Pounds, Ekzotiq Muzik, and Blackanese. Joining South Africa’s finest, Ghanian singer Gyakie who will also perform to thousands this Saturday!

 

Tickets to HomeComing Africa are still available for purchase online through HomeComing Events, Webtickets and at Pick n Pay stores.

Be sure to get yours today.

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NASTY C’S IVYSON TOUR COMBINES MUSIC AND GAMING AT EMPERORS PALACE! https://hypemagazine.co.za/2022/10/21/nasty-cs-ivyson-tour-combines-music-and-gaming-at-emperors-palace/ Fri, 21 Oct 2022 11:03:43 +0000 https://hypemagazine.co.za/?p=67950 The post NASTY C’S IVYSON TOUR COMBINES MUSIC AND GAMING AT EMPERORS PALACE! appeared first on HYPE Magazine.

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After an explosive SOLD-OUT countrywide Army Tour earlier this year, Nasty C’s returns this time and music all at his Ivyson Tour taking place at Emperors Palace this Saturday, 22 October 2022.

The show returns to showcase more of Nasty C’s gaming side, and introduces physical NFTs alongside Ivyson Gaming. The Ivyson Tour will kick off with a Call of Duty mobile tournament where fans can enjoy rounds of online sporting. Following the tournament will  be an explosive music concert with some of the country’s biggest talents such as CrownedYung, Audiomarc, Kilamo, AKA, Tellaman, Emtee, Cassper Nyovest, Maglera Doe Boy, Blxckie, Nadia Nakai, DJ D Double D, UnclePartytime and Caseklowzed.

Be sure to join The Ivyson Tour this Saturday, 22 October at The Emperors Palace. Tickets are available for purchase at webtickets.co.za. Follow @nasty_csa and @the_ivyson_tour_2022 on social media – Twitter, Facebook and Instagram for all updates and more info.

Keep up with the conversation on #IvysonTour.

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Recap: Hip-hop showed unity at Rocking The Daisies https://hypemagazine.co.za/2022/10/11/hip-hop-unity-rocking-the-daisies/ Tue, 11 Oct 2022 07:23:56 +0000 https://hypemagazine.co.za/?p=67887 It’s always a moment when artists, especially rappers, surprise fans by bringing out their collaborators on stage. It’s one thing […]

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It’s always a moment when artists, especially rappers, surprise fans by bringing out their collaborators on stage. It’s one thing to have the crowd take over Nasty C’s verse when Blxckie performs ‘Ye x4’ or vice versa, but having both of them present at the same time is always pleasing. So, when Nasty C brought out Blxckie to perform their moshpit starter at Johnnie Walker x Rocking The Daisies in Cape Town, it was a notable moment, an event within an event, in a way.

Daisies came with many such moments – Kehlani had an impromptu moment with Cape Town-based rapper Hanna, while A-Reece was joined by Jay Jody to perform ‘F*ck the World’ and 25K for ‘Red Dragon’. Maglera Doe Boy brought out both Yanga Chief and 25K during his set, and Herc Cut The Lights rocked the wheels of steel with Street Fest head honcho NotBenjamin.

As South African hip-hop goes through a phase of self-reinvention, it appears to be moving as a united force, the way amapiano has been lauded for operating.

https://twitter.com/magleradoeboy/status/1579256247752138753?s=46&t=jwKsg2tInth7DSgesz138A

But these moments weren’t just limited to South African artists. The Dreamville crew – Bas, Lute, Cozz, Nitrane – also had plenty of moments, including, most notably, performing their collaborative label hits ‘Down Bad’ and ‘Under The Sun – truly magical moments.

Beyond hip-hop moments, Rocking The Daisies lived up to the hype. Across all its stages, mainstream, left field, international and local artists dished out top-tier performances, while the extensive DJ line-up kept fans on their feet.

In the Johnnie Walker Flavour Lounge where HYPE and a few other publications were hosted alongside influencers and other guests, the tunes went from old-school kwaito to bubblegum and contemporary hip-hop and dance music, delivered by the likes of Ponahalo, Lelowhatsgood and plenty of others.

As usual, Daisies was a crucible of genres, ranging from amapiano to EDM, R&B and more.

Being the first Daisies since 2019, and the first one with Johnnie Walker as the main brand partner, the pressure was on to deliver – and they did. The festival ran efficiently without major hiccups and delivered a memorable cultural experience.

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Spotlight: Lelowhatsgood is always evolving https://hypemagazine.co.za/2022/10/04/spotlight-lelowhatsgood-evolving-interview/ Tue, 04 Oct 2022 11:20:03 +0000 https://hypemagazine.co.za/?p=67754 The HYPE Spotlight shines on Lelowhatsgood ahead of his Johnnie Walker x Rocking The Daisies performance Written by HYPE Staff […]

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The HYPE Spotlight shines on Lelowhatsgood ahead of his Johnnie Walker x Rocking The Daisies performance

Written by HYPE Staff

Photography: FlashedBySanele

Make-up: Camilla Mlilwana of @facebeatstudio

Styling: Nkuley Masemola

A pioneering figure in the contemporary Joburg party and dance music scene, Lelowhatsgood wears many hats. If not rocking the party behind the wheels of steel (he’s played UMI: Our Music Festival, AFROPUNK, and is soon adding Johnnie Walker x Rocking the Daisies), he’s organising VNJ BALL – a series of ballroom parties that aren’t only a notable entity in the Joburg nightlife but are also a safe space for the LGBTQIA+ community.

Lelowhatsgood, who’s also a curator and writer, describes himself as “an ever-evolving being. I’m multifaceted, [multi-]dimensional, soft yet strong.”

Ahead of his performance at Johnnie Walker x Rocking The Daisies this weekend, Lelowhatsgood speaks to HYPE about his evolution, his latest single ‘Demon’s Kiss’ and what to expect in his Daisies set.

You recently released your first single ‘Demon’s Kiss’ with Dee Traits. What has the reception to this release been?

The reception to this single has been incredible, and an emotional journey. Stepping into a new field and becoming an artist is something I’ve always wanted to do, and now that it’s happening, it felt like an accomplishment. I’m learning new things about the music industry, and I want to be disruptive. I don’t want to do things the normal way, which is why exploring a new genre with this song feels like the next level.

South Africans have a tendency to obsess over one genre. Gqom is alive and kicking, but all people seem to want is amapiano. Based on your experience as a DJ with versatile taste, what can you say about that dynamic?

The dynamic between these genres can be subjective. My honest opinion is that South Africans generally have a diverse music palette. Although it might feel like one genre is dominating, there are still so many subcultures and underground communities that keep a lot of genres alive, apart from the mainstream.

Please take us through the production process of ‘Demon’s Kiss’ and the upcoming EP.

It’s a collaborative project. Dee Traits and I joined forces on selecting songs, the sound of the EP, how long it’s going to be and how to structure the visuals around it. We went for a darker, heavier approach that matches the mood of the EP.

What story is Lelowhatsgood trying to tell – or is he telling – right now?

Right now, I’m trying to show that I’m more than just a DJ. I’m still trying to go back to my roots of writing, as well as curating more cultural events such as VNJ BALL.

You once said the aim when you started VNJ BALL was: “placing queer people at the forefront by celebrating each other, supporting those who need it most and making sure the scene is safe enough.” How would you say those objectives have been achieved?

We’ve achieved those through all of our collaborative events this year with major brands such as Until Until (through Genesis) as well as others such as Nike; placing our culture at the forefront and making queer people celebrate each other. There is still more work to be done, however. We’re just at the beginning.

Building a property of the magnitude of VNJ BALL takes a whole lot of collaborative effort, I can imagine. How important is collaborative input in your process?

It’s very important to me that we collaborate. We cannot work in isolation, and that’s why we’re at the place where we can grow, learn, teach and make these spaces better for each other.

How has Johnnie Walker aided your work as a creative director in the queer community? And why should brands continue to uplift creatives and organisers within this community?

Johnnie Walker was able to make my visions happen as a curator. Without any brand support, I don’t think we’d be where we are today. Both brands – VNJ and Johnnie Walker – have a perfect synergy with messaging and overall future commitments on where we should take the queer community. I’m excited for the future.

How does it feel being one of the DJs on the line-up at a huge festival like the Johnnie Walker RTD?

Being able to play at Rocking The Daisies has always been my dream. I’m super excited to get to showcase an incredible set and play some of my own music for a new audience as well.

Johnnie Walker has implemented “Keep Walking Towards Safe Spaces” and the Oasis at Rocking The Daisies, which will be marked safety zones for any queer/woman that might feel unsafe during the festival. What does queer/ women safety mean to you at such festivals?

It has to be top of mind for any festival and the promoters who are involved. Revolutionising the dance floors not only affirms people who attend but it makes them comfortable enough to come again the next time. Spaces and initiatives like this are super important.

Name three essential things you are packing in your bag for the festival.

Sunscreen, earplugs and sexy sunglasses.

What should people expect from your Johnnie Walker RTD set?

A whole lot of gqom, Afro-house and dancing.

Which five artists are you most looking forward to seeing at Johnnie Walker RTD?

DBN GOGO, Uncle Waffles, Desiree, Gina Jeans and Kid Fonque.

Johnnie Walker x Rocking The Daisies is taking place 7 – 9 October in Cape Town and Johannesburg. More details and tickets on the official Johnnie x Walker Rockind The Daisies website.

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Recap: Back To The City 2022 https://hypemagazine.co.za/2022/10/04/recap-back-to-the-city-2022/ Tue, 04 Oct 2022 09:46:55 +0000 https://hypemagazine.co.za/?p=67784 Written by HYPE Staff After a two-year hiatus, Africa’s largest hip-hop festival, Hennessy Back to the City, returned to Mary […]

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Written by HYPE Staff

After a two-year hiatus, Africa’s largest hip-hop festival, Hennessy Back to the City, returned to Mary Fitzgerald Square in Newtown, on the 1st of October.

Since announcing their partnership in 2020, this was the first event with Hennessy at the helm, which saw hip-hop reenergised in Newtown as the event was abuzz with hip-hop and street culture activity.

Khomotso Ledwaba, Marketing Manager at Hennessy, says that the partnership was natural:

“Hennessy has long been synonymous with the culture. Ever since first being uttered in a verse, the brand has featured in over 2500 songs and to date, it is the most mentioned alcohol spirit brand in the music industry. Going beyond hip-hop, we have also collaborated with many other global urban culture legends, ranging from street artist icons such as Shepard Fairey, KAWS and Faith XLVII, to dance duo, Les Twins, and more. Iconic events like Back to the City are just another extension of our existing relationship with the culture.”

Attracting more than 15 000 adoring fans and a line-up of more than 100 local and international artists, the event was headlined by some of South Africa’s greatest hip-hop mavens including A-Reece, Big Zulu, Nadia Nakai, and superstar, AKA, as part of the showstopping Hennessy Moment on stage. Fans were also treated to appearances by international rap legends, Talib Kweli, Lost Boyz, and Keith Murray.

Speaking on this year’s theme, Freedom of Movement, Osmic mentioned that there is a current need for a universal bond of sharing that connects all humanity:

“The festival is an ongoing exploration of how hip-hop culture is evolving. The genre continues to be shaped by pioneers and contemporary artists alike, such as POC, Gogga and others, which has propelled it to the global force it is today. Since its inception, Hennessy Back to the City has been an advocate for promoting sustainability and economic growth, through passion. In South Africa, the motivation for the local hip-hop scene has always come from within.”

As a first-time partner, Hennessy ensured that they pulled out all the stops, providing fans with invigorating experiences throughout. This included VIP treatment of some hip-hop headliners such as Loot Love, Stogie T, JR, and Scoop Makhathini who, among other guests, were able to enjoy the festival and performances. Additionally, festival attendees dabbled with the Hennessy basketball cube, where they tested their 3-pointer skills to join the rolling leader board, a nod to their ongoing global partnership with the NBA. Hennessy also showcased their first-ever fashion capsule collection with French duo, Les Twins, who also subsequently designed the 11th edition of the Hennessy Very Special Limited Edition bottle last year.

The peak of the event was the Hennessy Moment on stage, where hip-hop royalty AKA delivered a showstopping performance under a curtain of fireworks, ending the evening in true style.

 

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Anatomy – Nothing But Purpose capsule launch https://hypemagazine.co.za/2022/09/13/anatomy-nothing-but-purpose-capsule-launch/ Tue, 13 Sep 2022 09:35:34 +0000 https://hypemagazine.co.za/?p=67652 The post Anatomy – Nothing But Purpose capsule launch appeared first on HYPE Magazine.

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With each piece designed with the conscious consumer in mind;  who appreciates it when function and Streetwear meet, Sportscene and Anatomy presented their capsule collection to introduce‘ Nothing But Purpose’ on the 20th of August in the heart of Johannesburg – Braamfontein.

 

Consumers had the opportunity of being one of the first to be presented with a collection that boldly celebrates the art of design and sustainability with the purpose of wellness.

By sustainably embracing functionality the carefully curated collection firmly and proudly asserts its No BS approach allowing the consumer to be the judge and organically embrace each piece the collection has to offer.

The visually rich collection doesn’t steer away from consciously realizing the role it plays in creating a better future for everyone – being both sustainable as well as considerate of the Anatomy’s consumer needs. It is a capsule collection passionately and purposefully designed for the creator, being the first Street Culture brand in the country that is entrenched in standing  for the wellness of creators.

 

It is within its functionality that one will come to appreciate the intricate detail placed in its design, which places the link back to nothing but purpose.

 

In addition to being imaginatively immersed in the space and visually being able to experience the collection, consumers were also treated to a memorable evening which featured a curated fashion show of the capsule, exclusive performances by artists such as SIO, SGVO and Charlockscreen as well as complimentary tattoos.

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Talib Kweli added to Back To The City lineup https://hypemagazine.co.za/2022/09/07/talib-kweli-added-to-back-to-the-city-lineup/ https://hypemagazine.co.za/2022/09/07/talib-kweli-added-to-back-to-the-city-lineup/#comments Wed, 07 Sep 2022 11:04:28 +0000 https://hypemagazine.co.za/?p=67622 US hip-hop legend Talib Kweli will be performing at Back To The City Talib Kweli is the second international act […]

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US hip-hop legend Talib Kweli will be performing at Back To The City

Talib Kweli is the second international act added to the Back To The City lineup. He joins Lost Boyz who were announced last week.

Back To The City promised three international acts for this year’s festival alongside a long list of South African acts that include the likes of 25K, Maglera Doe Boy, Touchline, Big Zulu, Nadia Nakai and many others. You can view the full line-up of South African acts here.

BUY TICKETS TO BACK TO THE CITY AT WEBTICKETS AND THE FESTIVAL’S WEBSITE.

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NOTBENJAMIN & Friends Presents Street Fest 6 [in photos] https://hypemagazine.co.za/2022/09/07/notbenjamin-friends-presents-street-fest-6-in-photos/ Tue, 06 Sep 2022 22:40:41 +0000 https://hypemagazine.co.za/?p=67592 Street Fest 6 in photos: Priddy Ugly, ZuluMecca, Espiquet, Philaboi K + more… Street Fest 6 took place at Mangrove […]

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Street Fest 6 in photos: Priddy Ugly, ZuluMecca, Espiquet, Philaboi K + more…

Street Fest 6 took place at Mangrove last weekend. Headliner Priddy Ugly performed songs from his newly released EP, MUD, as well as some old fan-favourites from his older projects. Artists on the line-up such as ZuluMecca, Philaboi K, Espiquet and several others gave dope performances. The DJ sets were killa, too.

Below are some snaps from NOTBENJAMIN & Friends Presents Street Fest 6.

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Back To The City 2022 line-up https://hypemagazine.co.za/2022/08/24/back-to-the-city-2022-line-up/ Tue, 23 Aug 2022 23:23:16 +0000 https://hypemagazine.co.za/?p=67351 Here is the 2022 Back To The City line-up including A-Reece, Blxckie, Big Zulu, Nadia Nakai + more…  As you […]

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Here is the 2022 Back To The City line-up including A-Reece, Blxckie, Big Zulu, Nadia Nakai + more… 

As you already know, Back To The City is making a comeback this year after a two-year hiatus that was due to the Covid-19 outbreak. According to the organisers, in 2019, 20,000 fans showed up to celebrate hip-hop at Mary Fitzgerald Square in Newtown, Joburg; the same venue Back To The City will be hosted this year on 1 October.

This year’s line-up includes more than 40 rappers who range from household names like A-Reece, Blxckie, Big Zulu and Nadia Nakai to fast-growing artists like Bravo Le Roux, Ntate Stunna, Stino Le Twenny and Landrose.

Notably, hip-hop mega stars Cassper Nyovest, AKA, Kwesta and K.O are not on the line-up this year. Reason aka Sizwe Alakine, who has performed at almost every Back To The City since inception, also didn’t make the cut. This year, there is a large number of first-time Back To The City performers including Tyson Sybateli, Loki, Flash Ikumkani and Static Flo just to mention a few.

Kwaito legends Mapaputsi and Alaska will also grace the festival’s stage as part of the Heritage feature which, in 2017, hosted kwaito star Zola7.

View the full line-up below and buy tickets at Webtickets.

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Jägermeister Night Embassy hosts a closing party to celebrate Ambassadors of the Night and bold directions https://hypemagazine.co.za/2022/07/13/jagermeister-night-embassy-hosts-a-closing-party-to-celebrate-ambassadors-of-the-night-and-bold-directions/ Wed, 13 Jul 2022 15:23:35 +0000 https://hypemagazine.co.za/?p=67108 The post Jägermeister Night Embassy hosts a closing party to celebrate Ambassadors of the Night and bold directions appeared first on HYPE Magazine.

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The night called and the ambassadors answered. Jägermeister’s Night Embassy has had an epic run but all good things must come to an end. To close off the experience, Night Embassy is throwing a closing party with with Focalistic heading up the army of entertainers for the night.

Moon Valley Studios in Bez Valley plays host and the Ambassadors, Unmuted, Other Village People, Kombonation and DORMANTYOUTH will perform on the night, as will leading acts Focalistic, Sizwe Alakine, Muzi, Gigi La Mayne, Gyre, House Of Diamonds by Vogue Nights Jozi, Moneybadoo and more. Ashley Moyo, Kooldrink, Nikki Newlands, RAMS Live Experience, Spontaneous, Omagoqa, That$hyHomie,Odyssey, Lubonk, Asante, Kaddy and Umgido complete the two-stage lineup.

As always, entrance is free with complimentary tickets available on Webtickets. Shuttle points to and from the Closing Party will be available along with Uber discount codes to encourage Safety in The Night.

Night Embassy Johannesburg has a lot to celebrate. The four residencies have seen Unmuted, Other Village People, Kombonation and DORMANTYOUTH creating bold new Nightlife experiences and uncovering fresh talent at iconic spaces in the Joburg inner city (Carfax), Braamfontein (No.4 at Constitution Hill), Uncle Tom’s in Soweto and Megalo in Alex, respectively, with the support of Jägermeister.

“We invite our communities and allies to celebrate our final message: There is a place in The Night for Everyone. Expect to enjoy a strong lineup of established and emerging artists, dance and Vogueing, Graffiti, Jägermeister Cocktails, Interpretive Fashion, Food and elevated musical experiences.” Says Bea Theron, Jägermeister Experiential Manager.

Night Embassy began in Berlin, moved to Moscow and in July 2021 launched in South Africa. Night Embassy Joburg supported the selected Ambassadors of the Night through Freiraum, production support, budget and mentorship by the Night Embassy Creative Board: Event producer, business strategist and venue owner Theresho Selesho; designer, artist and creative director Jana Hamman; LGBTQI pioneer, DJ and content creator Lelowhatsgood; skate scene champion and filmmaker Day Marumo and amapiano centered talent management agency owner Thuli Keupzz.

Lincoln Long is sure that as a result of Night Embassy Joburg “We’ll see a change in Nightlife where new collectives are able to compete with the big Nightlife stakeholders. Unmuted, OVP, Kombonation and DORMANTYOUTH have proven that it’s not how big your collective is, but rather that fresh new spaces and experiences are created when you embrace your community, keep true to their Nightlife needs, and always being authentic. That’s the Nightlife the people want.”

Complimentary tickets are available on www.webtickets.co.za.

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