New Balance celebrates ‘Grey Day’ by honouring its timeless grey colour and lasting brand legacy
To mark the day, the brand unveils new ‘Moon Daze’ pack and MADE in USA Grey Day Collection, among other grey product offerings
Today, New Balance is celebrating ‘Grey Day’—a day that pays homage to the new and classic expressions of the brand’s enduring legacy in the colour grey. In the late 1970s, grey was originally borne as a solution for urban runners whose white shoes were getting destroyed by city conditions. The grey suede reinforced durability matched the colour of asphalt, and fit seamlessly into consumers’ lifestyle. Countless iterations of grey product later, the connection between the colour and New Balance remains everlasting and endlessly versatile.
In tribute to Grey Day, the brand will release several exclusive new products including:
A bespoke ‘Moon Daze’ collection that will include versions of classic New Balance silhouettes for the 580, and 9060. Drawing inspiration from the future and prompting us to think further beyond our world, ‘Moon Daze’ begs the question: What would shoes look like after walking on another planet?
A MADE in USA capsule which outfits the 990v6 in grey hues.
“To New Balance, the colour grey represents a history of innovation and serves as a global symbol of style – it is emblematic our unique path forward,” said Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising at New Balance. “Grey Day is a moment for the brand to declare our unwavering position at the intersection of performance and style, and celebrate the design innovation that continues to propel us into the future.”
The Grey Day collections will be available on on https://www.newbalance.co.za/ starting May 12.