If there’s a wrong way to wear them, we haven’t thought of it.

New Balance is thrilled to announce the reissue of the beloved 740 sneaker this spring. 

This heritage running model from the 2000s has been transformed into a highly wearable lifestyle wardrobe staple. The 740 stands out in the realm of classic running shoes by staying true to its original design.

The 740 combines the best of both worlds, blending the technical specifications that runners appreciate with a style that is perfect for casual, everyday wear. The classic silhouette and authentic detailing pay homage to the 2000s era while fitting effortlessly into contemporary fashion. From its cushioned sole to its breathable upper to its solid support, every element of the new 740 is crafted to provide unmatched style and comfort. 

 

Product details: 

  • Mesh underlays
  • Synthetic overlays
  • ABZORB midsole absorbs impact through a combination of cushioning and compression resistance 
  • Molded TPU ‘N’ logo Speed lacing
  • Reflective accents
  • Rubber outsole 

 

The New Balance 740 will be available globally starting October 16, 2024, at select retailers and on the New Balance website. Rediscover the classic that continues to set the standard for comfort and style. 

 

Available at New Balance Mall of Africa, Sandton & Canal Walk retailing at R2499.

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